For SaaS & software companies

Fake reviews shouldn't decide your next deal.

Your next buyer opens Trustpilot before they open your demo link. When the first thing they see is a 1-star smear from a competitor, the deal is gone before sales gets the call. We clean it up and bring in the real customers who outvote it.

150+ SaaS brands served
4.6★ avg. final Trustpilot rating
12+ review platforms covered

Based on Pepper Reputation client engagements, 2024–2026.

Trustpilot rating over time: typical SaaS client
Week 1Week 4Week 8Week 12
The math of one bad week

A single fake-review cluster can cost more than a quarter of paid spend.

Aggregated industry research and Pepper engagements, 2023–2024.

92%
of B2B buyers read third-party reviews before they ever book the demo
−18%
drop in landing-page conversion for every Trustpilot star you sit below 4.0
79%
trust online reviews as much as a recommendation from a colleague they know
SEO + AI
Reviews now feed Google rankings and what ChatGPT says when a buyer asks "is [brand] any good?"
How we work

Four steps. From audit to a Trustpilot that pulls weight in sales.

Most SaaS clients see Trustpilot move inside the first month, before paid acquisition has a chance to react.

01
Audit & threat map
We sweep Trustpilot, G2, Capterra, TrustRadius and Google. Every fake review, every competitor cluster, every Reddit thread ranking for "[your brand] reviews," on one page.
02
Defence & takedowns
We flag policy-violating reviews on Trustpilot first, then everywhere else. Real replies to real complaints, written to defuse the situation, not feed it.
03
Real reviews, on cadence
We trigger review invites when your customers are actually happy: after onboarding, after a renewal, or when support just saved their week. Real customers only.
04
It shows up in sales
Trustpilot stars on the pricing page, a G2 badge in the sales deck, cleaner Google results when buyers search you. Stuff sales can actually point at in a deal.
What you get

A Trustpilot-led system, with full coverage of every other site your buyers open.

We win Trustpilot first. It's the neutral, public scoreboard buyers cross-check even after a deep G2 dive. Then we extend the same system to G2, Capterra, TrustRadius, Google and the long tail.

Trustpilot defence & growth
The main fight. We flag fake competitor reviews under Trustpilot's own policy, reply professionally to the real complaints, and bring in honest reviews on a steady cadence.
G2 / Capterra / TrustRadius coverage
Profile tuning, badge eligibility, category positioning and review collection on every B2B site procurement opens during shortlist.
Fake-review investigation & takedowns
We document the violation (fake reviewer profile, paid manipulation, defamation) and file the takedown through each platform's own process. Nothing on the side.
SERP & AI-answer cleanup
When someone Googles "[your brand] reviews," they should land on Trustpilot, not a five-year-old Reddit thread. Strong review profiles also change what ChatGPT says about you.
Where this lives

Trustpilot first. Full B2B coverage second.

Trustpilot leads because it's the site buyers open right after yours. From there we extend the same system to the rest of the SaaS evaluation stack.

TrustpilotG2CapterraTrustRadiusGoogle ReviewsGetAppSoftware AdviceReviews.ioTrustpilotG2CapterraTrustRadiusGoogle ReviewsGetAppSoftware AdviceReviews.io

Pepper Reputation is independent and not affiliated with the platforms shown. Trademarks belong to their respective owners.

Client outcomes

What this looks like in numbers.

Three engagements, anonymised. Industries and brands withheld under NDA. The rating moves and platforms are real.

Horizontal B2B SaaS
Global · Trustpilot
Before
3.4
After
4.7
New reviews
+540
Timeframe
5 months
Vertical SaaS (HR-tech)
North America · G2 + Trustpilot
Before
3.0
After
4.5
New reviews
38 removed
Timeframe
4 months
DevTools / API platform
EU · Trustpilot
Before
3.6
After
4.8
New reviews
+310
Timeframe
6 months

Anonymised case studies. Individual results vary based on starting position, customer base, and platform-specific factors. Past performance is not indicative of future results.

See it move

Same profile. Ninety days apart.

The same SaaS company's Trustpilot profile on the day we start, and ninety days in. Composite of real client patterns.

Before · Day 0
3.1 ★★★☆☆
47 reviews · TrustScore "Poor" · unclaimed profile
Anonymous user 4421 2 days ago
★☆☆☆☆
Total scam — avoid!! Worst experience ever. Sales lied about every feature. AVOID this company. Try [competitor] instead, much better.
Pavel R. 5 days ago
★☆☆☆☆
Don't bother. Buggy. Support takes a week. No response from the team.
After · Day 90
4.6 ★★★★★
+ 587 reviews · TrustScore "Excellent" · verified company
Sarah K., Product Lead 3 days ago
★★★★★
Replaced three tools, paid back in 6 weeks. Onboarding was painless, the API actually does what the docs claim. Our analytics workflow went from days to hours.
Reply from operator Thanks Sarah — glad the API docs held up. Ping us if you want a walkthrough of the new webhook events.
Marc D., CTO 1 week ago
★★★★☆
Solid product, great support response. We had one billing question, got a personal answer within 4 hours. The dashboard could use a dark mode but the core product is excellent.

Composite example of patterns we see on real client engagements. We do not post or fabricate reviews; the "after" state is the result of authentic customer collection, professional response management, and compliant takedown of guideline-violating reviews.

Free assessment

Your free SaaS reputation audit

We map your Trustpilot, G2, Capterra and TrustRadius profiles. We show you the fake reviews already sitting on the page. And we show you exactly where pipeline is leaking.

Trustpilot deep-dive Competitor benchmark Concrete action plan
After you send the form

What happens next

1
Free audit
We pull and read every review profile within one business day.
2
Strategy call
Thirty minutes. We walk you through what we found, what's hostile, and what ninety days realistically looks like.
3
Custom plan
A roadmap with real milestones. Trustpilot first. The rest behind it.
4
Launch
We start working. You see the moves in a weekly dashboard.
Before you ask

Fully compliant. No risk to your brand.

Is this legal under Trustpilot's guidelines?
Yes, under Trustpilot's policy and every other platform's. We don't post reviews. We help real customers write theirs, and we flag guideline violations through each platform's own process.
Will Trustpilot or G2 flag our profile?
No. We invite from inside the customer lifecycle, never offer incentives, never touch the platform off-channel. Profiles we run regularly qualify for Trustpilot Verified and G2 badges.
Is this just "buy fake 5-stars" in disguise?
The opposite. We build the system that gets real customers to leave honest reviews, and we reply to the ones already on the page. The 4.6★ our clients hit is real people, not paid placements. Fake reviews are what we remove, not what we make.
Three months from now

Your competitors aren't waiting three months.

The three SaaS vendors you lose deals to most often are already managing their Trustpilot and G2. Every week you don't is a week your reviews show up worse than theirs in the procurement comparison.

Trustpilot rating · you vs. top 3 competitors
3.2
You
4.1
Comp 1
4.5
Comp 2
4.3
Comp 3
One last thing

Make Trustpilot work for sales, not against it.

Free SaaS reputation audit. No commitment, no pitch. You walk away knowing where you stand, and where the fake reviews are coming from.