For brokers, banks, lenders & neobanks

Before the deposit lands, they Google your reviews.

Every prospective client checks Trustpilot, the BBB or WalletHub before they wire a single euro or open an account. When the top result is a "scam!" rant from a competitor, the funnel breaks at the last step. We clean it up and bring in the real customers who outvote it.

200+ Finance brands served
4.7★ Avg. final Trustpilot rating
18+ Review platforms covered

Based on Pepper Reputation client engagements, 2024–2026.

Trustpilot rating over time: typical broker / fintech client
Week 1Week 4Week 8Week 12
The math of one bad review week

A single fake-review cluster can cost more than a quarter of paid-acquisition spend.

Aggregated finance-vertical research and Pepper Reputation engagements, 2023–2024.

87%
of retail clients read independent reviews before they open an account or fund a deposit
-34%
drop in funded-account conversion when you sit below 3.5★ on Trustpilot or under 3.0 on WalletHub
73%
trust online reviews about money as much as a friend's recommendation in person
SEO + AI
Reviews now feed Google rankings and what ChatGPT says when a prospect asks "is [your brand] a scam?"
How we work

Four steps. From audit to a Trustpilot that actually closes deposits.

Most finance clients see Trustpilot move inside the first month, before performance-marketing spend has a chance to scale up.

01
Audit & threat map
We sweep Trustpilot, Google, the BBB, ConsumerAffairs, WalletHub, Smart Money People, Zillow Lender Reviews and the Reddit threads ranking for "[brand] scam." Every fake review, every coordinated cluster, every regulatory-FUD post, on one page.
02
Defence & takedowns
We flag policy-violating reviews on Trustpilot first, then everywhere else. Professional, compliance-aware replies to real complaints, written to de-escalate withdrawal disputes, not feed them.
03
Real reviews, on cadence
We trigger review invites at moments customers are actually happy: a clean withdrawal, a winning trade week, a credit approval, a 5-star support save. Real customers, real reviews. No incentives, no scripts.
04
It shows up in the funnel
Trustpilot stars on the deposit page, "Excellent" badges in onboarding, a clean Google SERP when a prospect Googles you, a strong WalletHub or Smart Money People score for the audience you sell to. Things conversion and support teams can finally point at.
What you get

A Trustpilot-led system, with full coverage of every finance-review surface.

Trustpilot wins first. It's the neutral, public scoreboard a prospective client cross-checks even after a deep dive on your About page. Then we extend the same system to Google, the BBB, WalletHub and the long tail.

Trustpilot defence & growth
The main fight. Fake competitor reviews flagged under Trustpilot's own policy, professional replies to real withdrawal or service complaints, and honest reviews flowing in on a steady weekly cadence.
Google + finance-specific platforms
Google Business Profile tuning, BBB rating recovery for US lenders and banks, WalletHub and Smart Money People score growth for fintechs and brokers, Zillow Lender Reviews for mortgage desks. Everywhere a prospect checks before they fund.
Fake-review investigation & takedowns
We document each violation (a fake reviewer profile, paid manipulation, defamation, a regulatory-FUD post) and file the takedown through each platform's own legitimate process. Nothing off-channel, nothing that touches a regulator's radar.
SERP & AI-answer cleanup
When someone Googles "[your brand] reviews" or "is [your brand] a scam," they should land on Trustpilot, not a five-year-old forum thread. The same strong review profile changes what ChatGPT, Gemini and Perplexity say about you.
Where this lives

Trustpilot first. Full finance-review coverage second.

Trustpilot leads because it's the neutral score a prospective client opens right after yours. From there we extend the same system to every site that influences a deposit, loan or account-opening decision.

TrustpilotBetter Business BureauGoogle ReviewsConsumerAffairsSmart Money PeopleWalletHubZillow Lender ReviewsTrustpilotBetter Business BureauGoogle ReviewsConsumerAffairsSmart Money PeopleWalletHubZillow Lender Reviews

Pepper Reputation is independent and not affiliated with the platforms shown. Trademarks belong to their respective owners.

Client outcomes

What this looks like in numbers.

Three engagements across the verticals we work with, anonymised. Brands and account specifics withheld under NDA. The rating moves and platforms are real.

Retail broker (CFD / FX)
EU regulated · Trustpilot + Smart Money People
Before
3.2
After
4.7
New reviews
+540
Timeframe
5 months
Digital bank / neobank
LATAM · Google + Trustpilot
Before
2.8
After
4.6
Removed
42 fakes
Timeframe
4 months
Consumer lender (MFI)
CIS · Trustpilot + Google
Before
3.4
After
4.8
New reviews
+290
Timeframe
6 months

Anonymised case studies. Individual results vary based on starting position, customer base, regulator, and platform-specific factors. Past performance is not indicative of future results.

See it move

Same broker. Ninety days apart.

The same regulated broker's Trustpilot profile on the day we start, and ninety days in. Composite of real client patterns.

Before · Day 0
2.9 ★★★☆☆
168 reviews · TrustScore "Poor" · unclaimed profile
Anonymous user 8217 1 day ago
★☆☆☆☆
SCAM!!! They blocked my withdrawal of $4,300 for "verification" 3 weeks ago, still nothing. Run away — try [competitor] instead, they actually pay out.
Marek W. 4 days ago
★☆☆☆☆
Spread on EUR/USD doubled out of nowhere on Friday. Support ticket open for two weeks, no human response. Avoid.
After · Day 90
4.7 ★★★★★
+ 612 reviews · TrustScore "Excellent" · verified company
Andrea L., day trader 2 days ago
★★★★★
Withdrew €11,200 in 36 hours — first broker I've used that actually processes the wire without three rounds of "extra verification." Spreads on majors tighter than my previous one too.
Reply from operator Thanks Andrea — glad the wire cleared cleanly. Ping us if you want the new EUR/USD pricing tiers we're rolling out in May.
Tomáš H., CFD trader 1 week ago
★★★★☆
Solid execution on majors, support answered my margin call question in under an hour. The mobile app needs more chart indicators but the core platform is excellent.

Composite example of patterns we see on real client engagements. We do not post or fabricate reviews; the "after" state is the result of authentic customer review collection, professional response management, and compliant takedown of guideline-violating reviews.

Free assessment

Your free finance reputation audit

We map your Trustpilot, Google Business, BBB and WalletHub profiles. We show you the fake reviews already sitting on the page. And exactly where deposits and account-openings are leaking.

Trustpilot deep-dive Competitor benchmark Concrete action plan
After you send the form

What happens next

1
Free audit
We pull and read every review profile across all platforms within one business day.
2
Strategy call
Thirty minutes. We walk you through what we found, what's hostile, and what ninety days realistically looks like for your vertical.
3
Custom plan
A roadmap with real milestones. Trustpilot first. BBB, Google, WalletHub and the long tail behind it.
4
Launch
We start working. You see the rating moves and takedowns in a weekly dashboard.
Before you ask

Fully compliant. No regulatory risk to your brand.

Is this legal under Trustpilot's guidelines and finance regulator rules?
Yes, under Trustpilot's policy and every other platform's. We don't post reviews. We help real customers write theirs through their own opt-in journey, and we flag guideline violations through each platform's own dispute process. Nothing that would draw an FCA, BaFin, CySEC, ASIC, or SEC reviewer's attention.
Will Trustpilot or Google flag our profile?
No. We invite reviews from inside your real customer lifecycle, never offer incentives, never touch the platform off-channel. Profiles we run regularly qualify for Trustpilot Verified and maintain a clean Google Business Profile standing.
Is this just "buy fake 5-stars" in disguise?
The opposite. We build the system that gets real clients to leave honest reviews after a real positive moment: a clean withdrawal, a winning trade week, a credit approval, a 5-star support save. The 4.7★ our clients hit is real customers, not paid placements. Fake reviews are what we remove, not what we make.
Three months from now

Your competitors aren't waiting three months.

The three brokers, banks or lenders you lose deposits to most often are already managing their Trustpilot, Google and BBB presence. Every week you don't, the side-by-side comparison shows them stronger than you.

Trustpilot rating · you vs. top 3 competitors
3.0
You
4.1
Comp 1
4.6
Comp 2
4.3
Comp 3
One last thing

Make Trustpilot work for the deposit page, not against it.

Free finance reputation audit. No commitment, no pitch. You walk away knowing where you stand and where the fake reviews are coming from.